Casillero del Diablo set out to create a new global campaign for The Wine Legend, the brand’s iconic saga built around mystery, darkness, and the legend that has defined its identity for decades. This year, Orlando Bloom joined Casillero del Diablo as global ambassador, bringing cinematic sophistication and international reach to the brand’s new chapter. Every creative, logistical, and technical detail was carefully planned, from pre-production sessions that brought teams together in our offices, to the two-day shoot across different locations, to the post-production process that shaped the final cinematic world.