Play The City 90
Produced in Argentina for the UK market, this Expedia campaign recreates multiple European cities within Buenos Aires. The challenge was sourcing diverse locations and multi-ethnic talent to portray different European settings, including filming in one of Latin America’s largest football stadiums.
Client
Expedia
Director
Will Innes Smith
Prod. Company
Octagon
Location
Argentina
Year
2025
Play The City 90
Details
Play The City 90
Produced in Argentina for the UK market, this Expedia campaign recreates multiple European cities within Buenos Aires. The challenge was sourcing diverse locations and multi-ethnic talent to portray different European settings, including filming in one of Latin America’s largest football stadiums.
Client
Expedia
Director
Will Innes Smith
Prod. Company
Octagon
Location
Argentina
Year
2025
Play The City 90
Details
Play The City 90
Produced in Argentina for the UK market, this Expedia campaign recreates multiple European cities within Buenos Aires. The challenge was sourcing diverse locations and multi-ethnic talent to portray different European settings, including filming in one of Latin America’s largest football stadiums.
Client
Expedia
Director
Will Innes Smith
Prod. Company
Octagon
Location
Argentina
Year
2025
Play The City 90
Details























